In both the wholesale world, where competition is intense and purchasing decisions tend to be more rational, and in retail, label design and printing plays a key role in standing out from the crowd and capturing the attention of shoppers who have more and more choices.
The label not only provides information, but also communicates brand identity, and to maximize its visual impact, it is essential to take full advantage of specialized printing techniques, such as offset and flexo, as well as specialty materials and finishes.
Each sector has a key strategy that specializes in its own objectives. For example, in the food and beverage field, label design must be attractive but functional both for the strict regulatory compliances they must follow and for the confidence and security they must convey to the end consumer, that is why offset printing, known for its high quality and precision, is ideal for this sector as there are several ways to take advantage of this printing technique, below, we share with you some ideas:
Use vibrant colors:
Offset printing allows for accurate color reproduction, which ensures that labels stand out on the shelves without the need to invest large amounts of money (price-quality).
Add special finishes:
When considering the use of laminates, some gloss or matte varnish gives a touch of luxury to the labels, as well as textured finishes or the use of embossing and embossing can be effective, not only by favoring the credibility of the quality of the product, but it helps the buyer in his decision making when he will try a brand for the first time.
Experiment with materials:
Metallized or transparent paper can add an interesting and innovative visual element to labels, making the product stand out simply because of this difference of being able to see the product through the label to give an example.
On the other hand, in the beer, wine and spirits sector, label design and printing is especially important to convey the character of the product. Flexography and offset printing are the best option because of the high specialization in that area, there are aspects that are proven to make the product stand out in the market:
Adding luxury elements:
By considering the use of high quality materials, such as textured paper or metallized paper, it adds a touch of elegance, which is always a good idea.
Highlight the brand's story:
By using the label space to tell the story behind the brand or product, it often emotionally captivates consumers and differentiates it from the competition.
In conclusion, maximizing the visual impact of label design requires a smart combination of specialized printing techniques, high quality materials and creative design.
Whether in food and beverage, personal and home care, or in the beer, wine and spirits market, a label needs not only to be well designed but to have a quality impression as this can make the difference between success and failure in the competitive world we live in.
Article by:
Andrea M. Castillo - Marketer AGH Labels